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AAC WORLDWIDE %u2022 3.2025 NEWS & MARKET 17Rancon FC Properties Ltd.Atlas Rangs Plaza, 7 Sk Mujib RoadAgrabad C/AChittagong, Bangladeshwww.ranconfc.comThe Role of Policy and Stakeholder EngagementThe large-scale adoption of AAC requires active participation from policymakers, industry leaders, and construction stakeholders. Governments can support this transition by offering tax incentives and subsidies to developers who opt for sustainable materials. Stricter regulations on topsoil excavation and coalfired brick kilns will further encourage AAC usage. Public-private partnerships can drive research, innovation, and mass implementation of AAC in major projects.Including AAC in green building codes and ensuring its adoption in government-funded developments will set new industry benchmarks. Furthermore, showcasing successful AAC projects will demonstrate both cost efficiency and environmental benefits, fostering greater industry-wide acceptance.Educational Strategies for Developers and ConsumersEducating developers and consumers on the longterm advantages of AAC is crucial for its widespread adoption. Awareness campaigns, industry seminars, and training workshops can help bridge the knowledge gap. Real-world case studies highlighting AAC%u2019s cost-effectiveness and sustainability impact will build confidence among developers.Integrating AAC into architectural and engineering curricula through university partnerships can create a new generation of professionals who prioritize sustainable building materials. Additionally, leveraging digital platforms such as vlogs, webinars, and social media can broaden outreach and influence consumer preferences. Government-backed initiatives promoting AAC in public projects will further reinforce its credibility and acceptance.Addressing Challenges to Large-Scale AdoptionDespite AAC%u2019s numerous advantages, certain barriers hinder its mass adoption. Many developers remain reluctant to move away from traditional materials due to familiarity and existing supply chains. The perception of higher unit costs %u2013 despite AAC%u2019s overall project cost savings %u2013 also discourages widespread usage. Furthermore, limited local manufacturing capacity and supply chain constraints create challenges in availability and pricing stability.To overcome these hurdles, continuous education and advocacy are essential. Rancon demonstrates the financial and environmental benefits of AAC through workshops and digital content to help shift industry perceptions. Encouraging investment in local AAC production can strengthen supply chains and enhance affordability. Leading by example through integration of AAC in construction projects and engaging with policymakers and industry leaders, Rancon actively works to establish AAC as the standard for sustainable construction in Bangladesh.ConclusionThe construction industry in Bangladesh is at a turning point, with sustainability becoming an essential consideration. AAC presents a viable, environmentally friendly alternative to traditional bricks, offering economic, structural, and ecological benefits. Through persistent advocacy, industry collaboration, and policy-driven incentives, AAC adoption can be accelerated, reshaping the future of construction in Bangladesh. Promoting this green revolution will not only reduce the environmental footprint but also build a more sustainable and economically viable industry for future generations. %u25cf