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14 NEWS & MARKET AAC WORLDWIDE %u2022 3.2025NEWS & MARKETThe adoption of autoclaved aerated concrete in Bangladesh has begun, but the journey is far from complete. But for us at Rancon, the journey began with a clear commitment to sustainability. As strong advocates for eco-friendly construction, we were actively searching for a viable alternative to traditional bricks. Then, in early 2022, a chance conversation set everything in motion.One cozy afternoon, as I sat in my office with a cup of coffee, Mr. Shahriar Sajjad, Managing Director of NextBlock AAC, came to visit. During our casual conversation, he shared something exciting %u2013 they were about to launch AAC blocks in Bangladesh. At that moment, I felt a rush of excitement. This was exactly what we had been looking for!I immediately asked him, %u201cCan you ensure a seamless supply chain?%u201d With confidence in his voice, he assured me they could. That%u2019s when I made him a proposal: %u201cLet%u2019s work as partners. We will promote your product, not just as a business decision, but as a responsibility to society and the planet. But in return, you must guarantee an uninterrupted supply at a competitive price because we intend to ban traditional bricks in our projects.%u201dAt that time, awareness about AAC was low, and the market was dominated by bricks made from topsoil and coal-fired kilns, which were destroying our environment. Seeing the long-term damage, we took a bold step %u2013 we decided to completely stop using traditional bricks and lead the shift toward sustainability.Since then, we have been at the forefront of integrating AAC into large-scale developments. We didn%u2019t just use the product %u2013 we actively championed its adoption, engaging with industry leaders, policymakers, and stakeholders to highlight its environmental, energy-saving, and structural benefits.Over time, as sustainability became a priority, AAC started gaining momentum. More manufacturers entered the market, supply chains became stronger, and costs became more competitive. Today, AAC has started getting acceptance, and we are proud to have played a role in this transformation.By making AAC the standard in our projects, we set an example for the industry. Some of our iconic projects %u2013 Z70, Hillcrest, Queen%u2019s Park, Khan Plaza, Rosewood, Omeras, Novera, Greenwood, Oriana, KD Anthem, and Aura %u2013stand as testament of our commitment to sustainable materials.As a green evangelist, I have continuously advocated for sustainability, sharing insights through forums, discussions, and vlogs to educate people about the benefits of AAC. Our efforts have helped accelerate the shift toward a greener, more eco-conscious construction industry in Bangladesh.Tanvir Shahriar Rimon, CEO Rancon FC Properties Ltd., Bangladesh