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AAC WORLDWIDE %u2022 3.2025 PRODUCTION TECHNOLOGY 43Successful bauma: Masa looks optimistically to the futureThe bauma was far more than just a trade fair for the Masa team. It served as an international meeting point and an outstanding platform to present and make tangible innovations and advancements for the concrete block, AAC, and sand-lime brick industries.The strong interest in the exhibits, the focus on topics such as product quality and traceability, as well as the overwhelming response to the yellow-blue trade fair appearance, made the bauma a great success. The discussions with German, European, and international customers and partners were equally inspiring, enriching, and stimulating for existing and new business relationships.After the bauma, Masa GreyHub, Masa DigitalHub, and Masa WhiteHub look confidently at the developments and opportunities in the industry. %u25cfMasa sponsored the free download possibility of the pdf-file of this article for all readers of AAC Worldwide. Simply scan the QR code with your smartphone to get direct access to the Masa Company Channel.Hess AAC Systems sponsors the free download possibility of the pdf-file of this article for all readers of AAC Worldwide. Simply scan the QR code with your smartphone to get direct access to the Hess AAC Systems Company Channel.Masa GmbHOsterkamp 232457 Porta WestfalicaGermanyT +49 5731 680 0F +49 5731 680 183www.masa-group.comHESS AAC Systems B.V.Aluminiumsteden 107547 TN EnschedeNetherlandsT +31 53460 1700 F +31 53460 1799www.hess-aac.comPresentation of the Masa Production Reporting System at the Masa booth.